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      Fear is the biggest and best selling product of this time.

      Dr. Peter Puype is working inside the field of the arts (galleries, musea, biennale, etc) as well as in the public sphere.
      The post-global environment is commanding us to bring critcal questions and remarcs on nowadays society. Artists have to bring their work in confrontation with the audience (outside the protected world of 'the art scene'). Puype is questioning the flat consumerism, marketing, propaganda and how we get manipulated.
      To accomplish all of this Peter works with video, photo, drawing, installations, graphic, propaganda, fanzines, hooliganism and direct action. He's still making music and does performances.
      His work was exhibited in Poland, Germany, Estonia, Belgium, Egypt, Ukraine, France, Latvia, U.S., etc.

      'LICENSE' - 'Creating Fear As A Brand' is the best trademark for all your questions.'LICENSE' - 'Creating fear as a brand', is a reference to contemporary (Western) society in which we are constantly confronted with fears. Every product, every brand, has become the symbol of the success of Western society. To maintain this success, a large part outside the safe boundaries of the West lives in uncertainty. The products we consume are often made in questionable circumstances. Yet, they are always presented with a 'happy advertisement'.
      Fear is the biggest and best selling product of this time. Just because LICENSE is questioning indoctrination and brainwashing, we can immediately refer to propaganda. Propaganda is the concept used by totalitarian systems to proclaim an ideology. The mechanisms used in propaganda are similar to the techniques in advertising. Both want to manipulate our thinking, your believe.

      ORDER T-SHIRT, €28: info@peterpuype.be

      We must inspire fear in order to proceed to violence. The higher the fear, the more furious the attacks on the enemy. Anger is created when a person demands recognition and is denied. Every human being is looking to be recognized. In this struggle, every man can transform into a monster. The monster will risk its life for a flag, a symbol or a grail. This aim for recognition comes when power is corrupted to become an ideology, which basically means a false consciousness. The “normal” consciousness is decoded by propaganda and other forms of manipulation. We are provoked to hate the enemy. An enemy we usually do not know. Manipulation, created by the perverted power, can be driven so far as to lead to dehumanisation. Insecurity creates fear, and if that fear is enhanced by negative press about the “barbarian enemy”, we end up in interminable and extreme violence. The internet is the ideal means of propaganda of insecurity. Propaganda is used to dehumanize the enemy and to strike fear into the own ranks. The horrors of the enemy as a monster are visualized. All human characteristics, like culture, morals and intellect, are taken away from the enemy. We no longer see a human being and feel no longer an empathic discomfort towards the rival. All that remains is indifference. Aggression makes little impression. The rival becomes an object if you don’t feel resistance towards the suffering of this other person. In the West as well we are confronted with fear, in different areas: fear of crime, fear of immigrants, fear of environmental disasters, fear of intimidation, fear of the State and its taxes, fear of sexual degradation and so forth. The creation of insecurity, pointing out a potential threat or enmity will bring about this fear. Our freedom is limited and so we revert to security. Through this manipulation, security is preferred to freedom.

      By adopting a tough guy attitude we scare the enemy and attempt to take him down. At this point, we start using aggression. By believing we are being wronged, we justify the use of aggression. We will defend ourselves with counter-violence. If we find ourselves in a life-threatening situation, we must counter the attack with violence. Whoever shows fear at that time, signs their own death warrant. The best antidote to fear is aggression. Our consciousness takes up an exalted position. The forms of aggression in man cannot be found in the animal instinct, animal aggression, and even less so in man as a herd animal. By having a consciousness we are aware of time, we are unable to forget. Even if we suppress something, it remains. As such, the future will bring about a bloody battle. At the time man’s honour is hurt, or he craves fame and recognition, man will fight. Our consciousness is not only based on the gathering of food, but more on our dignity. That is the reason why man makes enemies. The human dignity makes war ànd peace. This way, war, battle and enmity never end. From this desire of recognition we have shaped history. Envy and outrage are the driving forces behind our struggle for recognition. We compare ourselves to another in equality or in difference. We no longer understand the point of aggression. The government solves conflicts between citizens without violence. We no longer live in life-threatening environments, surrounded by wild animals and violent neighbours. There is a system of laws and rules, which we stand by. Aggression is used to survive in times of scarcity or indivisible possession. The horror is meant to protect those close to us from destruction and extinction. It becomes a situation of “us against them”. Under permanent threat, evil becomes good. Concepts like “evil” or “the beast within man” are not necessary to explain the fearful side of man. It’s not about good against evil. Violence is based on deeper fears of inability against nature, the fragility of our own body and miscommunication with others.

      It's no longer a question who 'you' are. It's no loger a question who 'they' are. As long as we keep the image of 'the enemy' (Feindbild (Ger.), vijandsbeeld, (Nl.)): 'Us versus Them', we are not able to build a clear conversation.

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